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Unified prototype

Baker Ross customer experience

A connected stakeholder prototype for account management, basket and checkout improvements, and wishlist behaviour.

Approved foundation

Account sign-in and onboarding

Existing VAT, account activation and new customer flows remain available as the proven base.

New account area

Modern account dashboard

Start the account management pass with the proposed tile-based landing page and reusable account shell.

Basket and checkout

Basket confidence journey

Bring together savings, delivery confidence, threshold messaging and checkout entry points.

Wishlist touchpoint

PLP cards with save hearts

Show how category product cards feed the Saved Items account page.

Validated EU customer

Ex-VAT pricing view

Show how PLP, saved items and checkout prices change once VAT status is validated.

Build sequence 1. Account dashboard and subpages 2. Saved items and PLP wishlist cards 3. Basket confidence and delivery options 4. EU VAT validated price display

Recommended demo path

Show the story from discovery to checkout

Start with PLP wishlist hearts, open Saved Items, then move through Basket, Checkout sign-in, Delivery options and the EU VAT validated pricing proof.

My account

My Orders

Review recent orders, check progress and quickly pick up where you left off.

Recent orders 12 Since January 2023

Last order £85.40 Placed 08/07/2025

Need support? Order help Customer Services can help with older orders

Archived order history Order history before 1 January 2023 has been archived. Contact Customer Services if you need older order information.

Recent activity

Latest orders

Show

Order number Date Total Status Action

GB1006705082 08/07/2025 £85.40 Cancelled

GB1006168801 06/11/2024 £9.90 Cancelled

GB1006165273 05/11/2024 £6.90 Cancelled

GB1006165252 05/11/2024 £15.85 Cancelled

GB1006165096 05/11/2024 £9.90 Cancelled

Showing 1 to 5 of 12 orders

Customer support

Need help with an order?

Contact Customer Services with your order number and we’ll help with delivery updates, cancellations or archived order information.

My account

Saved items

Keep favourite products and project ideas together, ready to review, share or add to basket later.

Saved products 3 Available to add to basket

Lists 1 Classroom craft ideas

Wishlist source PLP hearts Future PLP cards can feed this page

Wishlist home

Saved for later

SAVE up to 17% Jumbo Glue Sticks

Saved from Craft Essentials

Jumbo Glue Sticks

EV7062 Ready for Delivery

In stock

£4.95 £4.13 excl VAT · Was £5.95

Pack of 6 Pack of 24

CLEARANCE

Saved from Natural Shells

White Painting Shells

FX741 Ready for Delivery

In stock

£4.95 £4.13 excl VAT · Was £5.95

Pack of 30 Per 3 packs

SAVE up to 34% Seaside Foam Stickers

Saved from Foam Stickers

Seaside Foam Stickers

AW459 Ready for Delivery

In stock

£3.95 £3.29 excl VAT · Was £5.95

Pack of 120 Per 3 packs

Wishlist connection

Where this fits next

PLP heart actions, basket saved-for-later states and account saved items should all use the same visual treatment once the product-card designs are agreed.

EU signed-in account · VAT validated

Ex-VAT pricing is now active

This route shows the outcome customers should see after successful VAT validation: ex-VAT prices become the primary price, with inc-VAT references retained for clarity.

VAT validated

Hans is signed in as Rheinschule Köln VAT number DE123456789 was validated today. Eligible future orders use ex-VAT pricing with a final check before payment.

PLP product cards

Category listing with ex-VAT primary prices

Craft Essentials

Jumbo Glue Sticks

EV7062

£4.13 ex VAT

£4.95 inc VAT

Natural Shells

White Painting Shells

FX741

£4.13 ex VAT

£4.95 inc VAT

Foam Stickers

Seaside Foam Stickers

AW459

£3.29 ex VAT

£3.95 inc VAT

Saved for later

Saved items use the same price order

Jumbo Glue Sticks

Saved from Craft Essentials · EV7062

£4.13 ex VAT £4.95 inc VAT

Seaside Foam Stickers

Saved from Foam Stickers · AW459

£3.29 ex VAT £3.95 inc VAT

Checkout summary

VAT removed before payment

Items subtotal: £11.55 ex VAT
Standard delivery: £3.29 ex VAT
VAT: £0.00
Total to pay: £14.84

Inc-VAT reference Equivalent UK inc-VAT total would be £17.80. This customer’s validated EU account is treated ex VAT for eligible future orders.

My account

Address Book

Manage billing and delivery addresses so checkout stays quick and accurate.

Default billing

Bilbo Baggins

dfgdfgdf
dfgfdgfd
cm16
United Kingdom

Default shipping

Bilbo Baggins

dfgdfgdf
dfgfdgfd
cm16
United Kingdom

Additional address entries

Saved addresses

Name Street address City Country Postcode Actions

John Smith Unit B, Icon Harlow, Third Avenue Harlow, Essex United Kingdom CM19 5AW

1 saved address Show

Checkout confidence

Keep delivery details ready

Saved addresses can be reused at checkout and help reduce errors when ordering for home, school or an organisation.

My account

Account settings

Update personal details and choose whether to change the email address or password used to access your Baker Ross account.

Account information

Your details

Online account

First name Last name

Change email address Use a new email for sign in, order updates and account messages. Change password Update your password if it has been shared, saved somewhere unsafe or forgotten.

Prototype only: no account information is submitted.

Basket

Your basket

Review your items, check delivery options and continue securely to checkout.

Delivery offer

Spend £15 more for FREE standard delivery

Add a recommended item below, or continue with your current basket.

Basket £13.85 Free delivery at £29

Items in your basket

2 items ready to order

Saving £3.00 today

Jumbo Glue Sticks

Product code: EV7062 · Pack of 6

In stock

£4.95 Ex VAT £4.13

Qty

White Painting Shells

Product code: FX741 · Pack of 30

In stock

£4.95 Ex VAT £4.13

Qty

Estimated delivery from Wednesday 24 June

Standard£3.95
Express upgradeAvailable at checkout
Business ordersFree express delivery may apply

Ready to checkout?

Choose the checkout option that suits you.

Fastest route

Instant checkout

Check out faster with our instant payment options.

Other ways to checkout

Ordering for a school, business or organisation? Sign in or create an account to access business account options, credit account information and organisation support.

Delivery Payment

Total £17.80 2 items

Delivery address

Where should we send your order?

Bilbo Baggins

120 Queens Road, North Weald,
Epping, Essex
CM16 6JG
United Kingdom

07463044544

Bilbo Baggins

30 Elm Grove, Bishop’s Stortford,
Hertfordshire
CM23 5JB
United Kingdom

07463044544

Delivery options available

Choose your delivery speed

Standard Get it by Wednesday 24 June Delivery within 3-4 working days. FREE over £29. £3.95 Express Get it by Tuesday 23 June Order in the next 5 hours 20 mins for this service. £4.95 Next Day Get it tomorrow Order in the next 4 hours 20 mins for this service. £6.95

Existing customer account

Welcome back, Hans

Rheinschule Köln · Customer number 104582

VAT action required

Action needed before your next order

Confirm your VAT details

Your account is registered in Germany, but its VAT status has not been confirmed online. Until validation succeeds, VAT may still be charged at checkout.

No VAT on eligible orders Once confirmed, qualifying EU orders can be treated correctly at checkout. Avoid refund delays Validate before you buy so you do not need to chase a correction afterwards. Saved for next time Your VAT status stays on your account for future eligible orders.

Country VAT number Prototype tip: use DE123456789 for a valid result.

Order history

Recent orders

Review previous Baker Ross orders and their current fulfilment status.

3 orders

Order BR-4829112 May 2026 · £248.50

Dispatched

Order BR-471063 April 2026 · £112.44

Delivered

Order BR-4638819 March 2026 · £86.20

Delivered

New customer account

Create your account

Tell us a little about how you shop. We’ll only ask for details that apply to you.

1Account type
2Your details
3Organisation
4Review

Step 1 of 4

How will you be shopping with us?

Choose the option that best describes you.

Personal customer Buying for yourself, family or home use. Business / organisation School, nursery, charity, healthcare, leisure or business.

Step 2 of 4

Your sign-in details

These details are used to access your online account.

First name * Last name * Email address * Password *

Use at least 8 characters. Confirm password *

Send me new products, craft ideas and special customer discounts by email.

Step 3 of 4

Tell us about your organisation

We’ll use this information for orders, invoices and the correct VAT treatment.

Organisation name * Organisation type * Country *

How would you like to pay?

Paying when you order does not require a credit review. Credit account applications require a few extra details.

Pay when you order Use a card, digital wallet or secure bank payment when you order. Apply for a credit accountRequest invoice terms, subject to approval.

Step 4 of 4

Review your account

Check the route the account will take before creating it.

I agree to the Terms & Conditions and acknowledge the Privacy Policy. *

Baker Ross customer experience

Account sign-in and onboarding

Modern account dashboard

Basket confidence journey

PLP cards with save hearts

Ex-VAT pricing view

Show the story from discovery to checkout

Craft Essentials

Jumbo Glue Sticks

White Painting Shells

Seaside Foam Stickers

Hi Ben

VAT action is still available from the existing account flow

Saved items will become the wishlist home

My Orders

Latest orders

Need help with an order?

Saved items

Saved for later

Jumbo Glue Sticks

White Painting Shells

Seaside Foam Stickers

Where this fits next

Ex-VAT pricing is now active

Category listing with ex-VAT primary prices

Jumbo Glue Sticks

White Painting Shells

Seaside Foam Stickers

Saved items use the same price order

Jumbo Glue Sticks

Seaside Foam Stickers

VAT removed before payment

Address Book

Saved addresses

Keep delivery details ready

Account settings

Your details

Payment methods

You have no stored payment methods

Your basket

Spend £15 more for FREE standard delivery

2 items ready to order

Jumbo Glue Sticks

White Painting Shells

Recommended products

Seaside Foam Stickers

Scratch Art Bracelets

White A4 Card

Ready to checkout?

Instant checkout

Other ways to checkout

Enter your email address

Confirm your VAT details before checkout

Where should we send your order?

Choose your delivery speed

Welcome to Baker Ross

Sign in

Create a new account

Sign in to your account

Sign in

Welcome back, Hans

Confirm your VAT details

VAT status confirmed

VAT confirmed for this order

Recent orders

Activate online access

Create your account

How will you be shopping with us?

Your sign-in details

Tell us about your organisation

Buying for an EU organisation?

Credit account details

Review your account

Check your email to activate your account